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Lo Monaco Group is a Spanish company based in Granada, founded by Livio Lo Monaco and Beatriz Muñoz. Its activity is known mainly for selling rest equipment, and for introducing latex mattress in Spain, but the company began his career selling homeware products.〔(【引用サイトリンク】title=Lo Monaco Group )〕 == History == In 1996, the project began through the sale of homeware products by direct and distance selling. As a communication and selling tool Lo Monaco used television advertising campaigns based on the professional experience of the founders in Italian companies with similar marketing system. In 1998, the group started the selling of resting products. In 1999, the company began commercializing in the Spanish market, selling latex mattresses. Since then mattresses have been the company's main product. Between 2002 and 2005, the company expanded and abandoned its line of homeware, becoming a company that solely sells resting products. The increase in business required managers to rethink the company's internal structure. Currently the company has a board of directors consisting of the two original members and two external directors: José Luis Llano Nueno and Michelangelo were the original creators, and'' 'Alfredo de la Moneda is currently the Managing Director (2002–present). In 2005, the group ''Lo Monaco Hogar Canary'', responsible for commercializing the Group's products in the Canary Islands and ''Lo Monaco Distribution''in order to vertically integrate the logistics. In January of this same year,''Miguel Angel Llano'' takes over the position of CEO and the company increased its profitability.〔(【引用サイトリンク】title=CBA Report )〕 In 2007, the company suffered more changes motivated by the need to adapt to new market trends, culminating with the launch of a viscoelastic mattress. 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Grupo Lo Monaco」の詳細全文を読む スポンサード リンク
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